Marketing Automation.

Data accuracy & marketing automation

It might sound simple, but without accurate and consistent data, even your best marketing automation efforts will be futile.

Venture Capital investment in Marketing Automation

Venture Capital investment in Marketing Automation has been at record pace the last 10 years. For instance, ~$700M has...

Evolving Marketing Automation Landscape

In summary, the marketing automation landscape is playing out as expected. The big guys (IBM buying SilverPop, Oracle buying...

Need Marketing Automation — Now What?

A Marketing Automation Platform has the ability to quantifiably and unambiguously turn a marketing organization from a cost center...
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