The benefit of the doubt
Seth’s Blog: The benefit of the doubt
Doubt is corrosive.
Someone faced with doubt rarely brings her best self to the table. Doubt undermines confidence, it casts aspersions, it assumes untruths.
Yes, of course, you need to qualify your leads. And yes, we know that you need to protect against risk and to not waste your time.
But… if you’re going to spend five minutes or five hours with someone, what happens if you begin with, “the benefit of confidence” instead? What if you begin by believing, by seeking to understand, by rooting for the other person to share their best stories, their vision and their hopes?
Perhaps you can manipulate someone by scowling, by negging, by putting on airs. But if you do that, you end up with people who have been manipulated, who are wounded and not ready to soar.
The problem with qualifying leads is that all the obvious ones are already taken.
The challenge with assuming that someone is completely imperfect is that you’ll almost certainly be right.
There’s plenty of room for doubt later, isn’t there?
Marketing
via Seth Godin http://ift.tt/eQc8PW
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
