Benefits of Smart Manufacturing for Customers

[dot_recommends] July 7, 2021 Manufacturing Business Strategy

Responsive Production Accelerates Business Growth

Benefits of smart manufacturing. Illustration shows production as service responsive manufacturing for customers

Why Use Smart Manufacturing?

The benefits of Smart Manufacturing stem from better, faster decision-making based on intensive data collection, analysis, and machine-to-machine communication. Real-time data makes a difference when timing and responsiveness are key to a competitive advantage. Smart manufacturing infrastructure creates a digital foundation for your business growth and sustainability.

What Smart Manufacturing Looks Like in Action

Applications for Smart Manufacturing vary. Here are a few examples:

  • Generate cloud-based capability to view a digital representation of the factory floor on your device. You–and potentially your customers–could view the real-time status of products from production to delivery.
  • Machines monitoring materials stores to trigger replenishment rather than having to rely on a maintenance technician for that chore.
  • Ultimately, Smart Manufacturing frees humans up to conduct more important work. When smart machines handle the routine, humans can focus on the critical and complex decisions and operations.

Improve Quality & Customer Satisfaction

One of the most powerful benefits of smart manufacturing comes from the ability to collect and act on feedback from customers. Learn from your customers what they like and dislike. Feed that data into your operations from product design to services and support to optimize customer retention and referrals.

Other benefits flow from effortless documentation. Audits, regulations, and material tracing all become easier with Smart Manufacturing. Information necessary for these activities becomes more accurate and more accessible.

Changing Customer Preferences & Requirements

Digitally smart customers have quickly changing demands, which puts pressure upstream throughout the supply chain. Leverage Smart Manufacturing to make adjustments that keep your operations profitable:

  • Quickly increase or decrease production volume
  • Consistently fulfill and respond to changing customer requirements
  • Collect and analyze data to inform product design

All told, Smart Manufacturing practices allow companies to be more responsive to customers’ needs.

As strategic marketing partners for industrial manufacturers, we monitor advances in the industry. If you’d like to have a conversation about how the benefits of Smart Manufacturing fit your strategic sales growth strategy, get in touch.

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With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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