Manufacturing Business Strategy

2022 Supply Chain Update: Reshoring Talk Turns into Action

What does the reshoring trend mean for your manufacturing company? In this 2022 supply chain update, I focus on...

Fun Finds Friday: Manufacturing Workforce Training Program

We’re all aware that workforce recruitment and retention continue to challenge the manufacturing sector in the U.S. In particular,...

B2B Supply Chain Transparency = Competitive Advantage

Interest in B2B supply chain transparency has climbed in the wake of the disruptions caused by the COVID-19 pandemic....

B2B Advertising Spending Priorities in 2022

B2B advertising spending priorities continue to shift away from traditional toward online marketing. While the growth rate in B2B...

Fun Finds Friday: Expanding the Manufacturing Workforce Pool

With the current manufacturing workforce challenges, wouldn’t it be great to expand the pool of potential employees? Unfortunately, lack...

Working With Contract Manufacturers

When we get on the phone with our manufacturing marketing clients, we talk about more than manufacturing marketing strategy....
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