Strat Marketing Group
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Manufacturing Business Strategy

Manufacturing Marketing COVID-19 Recovery phases of marketing recovery from economic downturn shown visually

Manufacturing Marketing COVID-19 Recovery

  Manufacturing Marketers Planning for 2022 The pandemic created a massive disruption for manufacturers in 2020. What does manufacturing...
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Marketing Budgeting for Manufacturers - 70-80% online and 20-30% offline

Marketing Budgeting for Manufacturers: Do’s and Don’ts 

In today’s market, it is important to know how to budget for industrial manufacturer marketing. Marketing budgeting for manufacturers...
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improve supply chain communication is one of the benefits of the growing trend in smart manufacturing. this image shows rapid growth from 2021 to 2027 in the global smart manufacturing market

Improve Supply Chain Communication for Greater Success

As an industrial manufacturer, you’re aware of the importance of supplier communications. Companies that improve supply chain communication using...
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Benefits of smart manufacturing. Illustration shows production as service responsive manufacturing for customers

Benefits of Smart Manufacturing for Customers

Why Use Smart Manufacturing? The benefits of Smart Manufacturing stem from better, faster decision-making based on intensive data collection,...
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B2B online sales strategies must be based on this:Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. When buyers are comparing multiple suppliers‚ the amount of time spent with anyone sales rep maybe only 5% or 6%.

B2B Online Sales Strategies for Today’s Buyers

In today’s world, buyers expect on-demand availability of product and seller information. As more of the buyer’s journey takes...
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B2B Advertising Spending Priorities: In a survey conducted among U.S. B2B marketers in January 2021, respondents were asked about the changes in their spending plans on traditional and digital media. According to B2B product focused marketers their spending on traditional advertising was expected to decline by 0.61 percent in the following year, compared to the past 12 months, while digital marketing spending was projected to increase by 14.32 percent.

B2B Advertising Spending Priorities in 2021

How Are Manufacturers Spending Advertising Dollars? Manufacturing marketers digital advertising spending continues to rise as they shift their B2B...
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Past Posts
July 16, 2021

Fun Finds Friday: New Species…

July 14, 2021

Pricing Strategy for Manufacturers’ Profitability

July 12, 2021

Improve Supply Chain Communication for…

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Audience Segmentation
Lead Generation
Demand Generation
Data Quality & Procurement
Marketing Automation
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Our Results

With over a decade of experience in working with hundreds of industrial manufacturing companies, our contribution and results speak for itself.

Over

100
%

Industrial Manufacturing Clients

Over

125M
%

Million Attributable Revenue Impact

Over

92
%

Successful Project Rate

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