Anatomy of a world-class marketing organization

[dot_recommends] July 10, 2020 Uncategorized

Anatomy of a world-class marketing organization

Is there such a thing as a template for a world-class marketing organization? I don’t know, however, there are certain key functions that are critical to the success of one. As I see it, there are 5 key pillars:

  • Strategic Planning — Includes market assessment, competitive positioning and channel management with regards to profitability, share, leverage, etc.
  • Products/Services — Product Development, Portfolio Management and Pricing
  • Marketing Strategy & Execution —
    Brand Development/Extension and PR
    Segmentation & Customer Experience Management
    Budget Allocation
    Acquisition & Retention
    MarCom, Promotions
    Sales Support
  • Operations — Website, eCommerce, Marketing Automation Platforms, Analytic tools, Social Media Monitoring tools, etc.
  • Customer Satisfaction — Surveys, research through secondary data collected to help Strategic Planning and Product Development


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