Is there such a thing as a template for a world-class marketing organization? I don’t know, however, there are certain key functions that are critical to the success of one. As I see it, there are 5 key pillars:
Strategic Planning — Includes market assessment, competitive positioning and channel management with regards to profitability, share, leverage, etc.
Products/Services — Product Development, Portfolio Management and Pricing
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.