Managing Partner

B2B Manufacturing Marketing Strategy – How to Stand Out

Marketing for manufacturing companies has typically never been about being in the public space. Lead generation was the responsibility...

9 B2B Email Marketing Tips To Boost Your Lead Generation

Within the B2B segment, email marketing is one of the most effective lead generation techniques to enhance sales. As...

Reshoring Talk Turns into Action: 2022 Supply Chain Update

What does the reshoring trend mean for your manufacturing company? In this 2022 supply chain update, I focus on...

New Capital Projects in Industrial Manufacturing

We’re updating our previous blog post on new industrial manufacturing capital spending projects. We monitor planned capital improvement projects...

How to choose a B2B digital marketing agency

As a business owner, you may be wondering how to choose a B2B digital marketing agency. You have industry...

B2B Supply Chain Transparency = Competitive Advantage

Interest in B2B supply chain transparency has climbed in the wake of the disruptions caused by the COVID-19 pandemic....
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