Canada Anti-Spam Legislation is in effect starting today – Highlights
Canada Anti-Spam Legislation, CASL, is in effect starting today. This law is said to be most stringent legislation of email to date and includes steep fines of up to $10 Million. Highlights you should be aware of:
Consent All recipients of Commercial Electronic Mail into or out of Canada must have implied or expressed consent.
Identification Information: Appropriate contact information cited should be accurate for at least 60 days after transmission. This should also include a working reply function other than ‘do not reply’.
Unsubscribe Mechanism: Clearly display a means to unsubscribe from future mailings at no cost. In addition, an electronic address or a link to a web page should be provided to enable unsubscribe functionality. These requests needs to be processed within 10 business days of submission.