Strat Marketing Group
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Manufacturing Marketing Tactics

Trends in Manufacturing Marketing: Visual from market research shows that virtual Online Events Market is growing rapidly

Trends in Manufacturing Marketing: Online Events

As an industrial manufacturing company, you know the importance of marketing to engineers. Trade events provide opportunities to talk...
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Capturing leads with content works better with engineers for some types of content. Top performing content with over 40% of engineers saying they would complete a lead form to receive the content was White Papers, CAD Drawings, and IN-Depth Case Studies,

Capturing Leads with Content as Bait

Capturing leads with content placed behind a lead form has become a popular online marketing strategy. However, this tactic...
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manufacturing marketing action items - graph shows the top content types used by manufacturers: email newsletters (81%), blog posts/short articles (79%), pre-produced video (79%), infographics (66%), and case studies (65%)

Manufacturing Marketing Action Items

  Being strategic about where you focus your activities as marketer will help you get the most out of...
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marketing automation and personalization driving increase in global market size for marketing automation from $11.4B in 2017 to $20.3B in 2021 with projections that it will reach $25.1B by 2023

Marketing Automation and Personalization for Results

More and more manufacturers are adopting marketing automation and personalization. Over the last 5 years, global marketing automation market...
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Increase Website Conversion Rates four ways to boost conversion - Decrease page time. Limit Image and Video Sizes. Simplifiy Website Navigation. Provide Relevant Content.

Increase Website Conversion Rates

Lower Page Load Times Dramatically Increase Conversion Rates Did you know that page load time directly correlates to website...
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simplify the buyers' journey to grow sales 77% of buyers describe their most recent job as complex or difficult

Simplify the Buyers’ Journey & Grow Sales

    Buyers have hard jobs, so how can you, as an industrial manufacturer, make it easier for them?...
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Past Posts
October 6, 2021

Economic Impact of Manufacturing in…

October 4, 2021

Manufacturing Competitive Advantage Trend: Virtual…

October 1, 2021

Fun Finds Friday: Manufacturing Day!

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With over a decade of experience in working with hundreds of industrial manufacturing companies, our contribution and results speak for itself.

Over

100
%

Industrial Manufacturing Clients

Over

125M
%

Million Attributable Revenue Impact

Over

92
%

Successful Project Rate

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