Humans need an equilibrium to survive. For example, too much rain results in floods, destruction of life and crops, etc. Too little rain leads to a drought. You get the idea. Similarly, a marketing organization needs an equilibrium of the “old” and the “new”.
Too much “old” and the organization misses on the latest innovations in technologies and marketing channels. Too much “new” – the organization misses on decades of proven fundamentals and experience of marketing 101.
The trick is to maintain the “right” balance that enables a constant flow of marketing fundamentals that are applied in new and different ways that leverage the latest channels and technologies.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.