Equilibrium in Marketing Organizations

  July 10, 2020 Uncategorized

Equilibrium in Marketing Organizations

Humans need an equilibrium to survive. For example, too much rain results in floods, destruction of life and crops, etc. Too little rain leads to a drought. You get the idea. Similarly, a marketing organization needs an equilibrium of the “old” and the “new”.

Too much “old” and the organization misses on the latest innovations in technologies and marketing channels. Too much “new” – the organization misses on decades of proven fundamentals and experience of marketing 101.

The trick is to maintain the “right” balance that enables a constant flow of marketing fundamentals that are applied in new and different ways that leverage the latest channels and technologies.

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