No business is perfect, and sometimes a product or service fails. So, what should you do when your customers have a complaint about it?
Here’s a look at the five-step recovery process, according to the LIFT Edge infographic.
First, make it easy for your customers to complain. Yes, you read that correctly.
By doing so, “You get an opportunity to recover from the failure and save the customer,” states the infographic. “Second, a convenient process has a positive impact on customer satisfaction and loyalty beyond the remedy you offer.”
A fair process means you assume responsibility, quickly resolve the problem, and require only a few interactions.
To find out more about how to handle complaints and get back
on your customers’ good side, tap or click on the infographic.
Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at veronicaj@marketingprofs.com.
Twitter: @Veronica_Jarski
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With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
