Do you have introverted marketers on your team? Why, you ask? Generally, they tend to be excellent listeners.
Given the changing landscape of business, customers are gaining leverage each day through a myriad channels such as social media – a trend that increases the need for marketers to engage as directly as possible.
The more they listen, the more they learn. The more they learn, the better the insights at various levels – segmentation/persona development, content strategy (resonating pieces), crafting engagement journeys via lead nurturing, etc to name a few.
Just my $0.02 – thoughts?
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.