More often than not, for us humans, it’s not the journey that matters, it’s the destination! We have to know the end-result sooner rather than later whether it’s the outcome of a game, results of a test, decision on a job interview or the ROI of a marketing automation platform.
In so doing we generally miss the entire picture. A marketing automation platform is only as good as the strategy and execution behind it. If the results are not “up to par,” it’s the platform that gets a thumb’s down. How often does a marketing team/CxO own the failure?