More often than not, for us humans, it’s not the journey that matters, it’s the destination! We have to know the end-result sooner rather than later whether it’s the outcome of a game, results of a test, decision on a job interview or the ROI of a marketing automation platform.
In so doing we generally miss the entire picture. A marketing automation platform is only as good as the strategy and execution behind it. If the results are not “up to par,” it’s the platform that gets a thumb’s down. How often does a marketing team/CxO own the failure?
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.