Marketing Automation Platform ROI?

  June 30, 2020 Uncategorized

Marketing Automation Platform ROI?

More often than not, for us humans, it’s not the journey that matters, it’s the destination! We have to know the end-result sooner rather than later whether it’s the outcome of a game, results of a test, decision on a job interview or the ROI of a marketing automation platform.

In so doing we generally miss the entire picture. A marketing automation platform is only as good as the strategy and execution behind it. If the results are not “up to par,” it’s the platform that gets a thumb’s down. How often does a marketing team/CxO own the failure?

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