Marketing – an Art or Science? This has been an age old debate especially lately given the proliferation of Marketing Automation Platforms & CRM Systems. They enable metrics such as Lead Life-Cycle, Revenue Performance Velocity, Marketing ROI, etc. Such technologies do have obvious and clear advantages but on the flip side, do they morph the skill into a mechanistic and competitive approach of domination over co-operation?
Could it foster a culture of an “assembly-line” where every marketing team is measured with standardized metrics and the best result wins? Too much of anything is harmful so let’s be mindful of the “right” equilibrium.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.