Social selling is a fairly new but an effective tactic in sales. Social selling is when salespeople use social media to communicate directly with prospects.
Simple steps to get going in social selling:
Establish your Personal Brand/Identity
Identify where do your prospects hang out to procure information? LinkedIn, Twitter, Google+?
Determine how you would like your prospects to view your business/your brand, /your identity – Thought Leader? Customer Intimacy focused? Or, Operationally Excellent?
Articulate content that maps to your identity. For example, if you want to be perceived as a thought leader in the industry – talk about the latest trends, benefits of the trends, implementation steps, etc. Or, add a comment or perspective on a recently published article. This will humanize your brand while positioning the company as a trusted advisor.
Research your Audience- Be Relevant
Get a closer look at their interests, position within their company, where they are located, current needs, etc.
Based on your learnings, it is easier to post resonating content for your target audience. Relevant communication will keep them engaged and help build a relationship thus keeping your brand top-of-mind.
Social selling is an effective way to enhance your brand identity and connect with prospects on a more personal and individualized basis.
