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audience segmentation

shows a graph from 2008 to 2020 with monthly podcast listening by percentage of the U.S. Population 12+ years old. 9% listened to podcasts in 2008 and 37% listened to podcasts in 2020. This is why trends in manufacturing advertising include the increased use of podcast ads.

Trends in Manufacturing Advertising: Podcasts

B2B spending on print advertising continues a steep decline, -9.82% from 2019 to 2020. So where are manufacturers spending...
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email newsletter lead nurturing is the top performing marketing tactic according to 31% of B2B marketers surveyed. The other top tactics were blog posts at 13% and in-person events and case studies at 9% each

Why “Old-School” Email Newsletter Lead Nurturing Reigns

Providing relevant information quickly is the top content priority for industrial manufacturing marketers in 2021. Email newsletter lead nurturing...
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Your Trusted Resource – Best Practice White Papers!

One of the most powerful aspects of StratMg’s new website is the dozens of white papers available to you....
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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