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manufacturing buyer persona

4 most common manufacturing buyers are procurement managers, design engineers, MRO manager, and the R&D team

Manufacturing Marketing Buyer Personas

    Manufacturing marketing buyer personas commonly hold one of four titles: Procurement Manager, Design Engineer, Maintenance, Repair, &...
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Graphic shows key drivers for B2B Buyers sharing content. 52% share content the tells a strong story that resonates with their buying committee. 45% share content that includes relevant/shareable links that they can share immediately. 44% share content that is packed with shareable stats and quick-hitting insights. 40% share content from influencing peers, other internal stakeholders on the buying team. 32% share content that is ungated and easier to share with colleaugues.

What B2B Buyers Want

B2B buying is hard. What B2B buyers want is help along the way from you, a potential source. But...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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