We all run into dry days when the ideas just won’t flow. So, we put together this list of what to tweet as a business to keep your Twitter followers engaged.
Follow the links I’ve included for more in-depth advice directly from Twitter. Also, consider how your Tweets fit into your larger B2B social media marketing strategy.
Before you craft a Tweet, ask yourself, what do I want people to do or think when they see this Tweet?
If it’s action you want them to take, include a clear call to action (CTA) in the Tweet.
If you want them to see your brand a certain way, check your Tweet to make sure that’s coming through.
Even a Retweet says something about your brand! Put yourself in your prospective buyers’ and customers’ shoes and consider what they will think before hitting the Retweet icon.
Limit your hashtags so you don’t look spammy! Twitter recommends two hashtags in their “How to use hashtags” help article. We know it’s hard. Go for one broader hashtag like #manufacturing and one more specific to your company or the Tweet topic.
Still, even with these cautionary tips, there’s no need to be afraid to Tweet. The risks are low, especially starting out. So, jump in, grab one of these ideas and get into the Twitter conversation!
One of the best ways to learn what to Tweet and how to Tweet is to engage with Twitter and notice what you like.
Also, be brave and test ideas. Short of violating etiquette you’re free to fail and improve based on your results on Twitter.
Keep your Tweets short and to the point. Even though you’re allowed 280 characters, less is still more on Twitter!
Follow the rules and have some fun. Use appropriate humor. Be playful!
Then, after you Tweet, check back on how the Tweet is performing and adjust your tactics going forward.
Rinse and repeat. You will find you’re getting better and more confident over time.
See Twitter’s business guide on what to Tweet for more details about optimizing Twitter.
Do you have a helpful Twitter resource to share? Let’s talk! Or, connect with us on LinkedIn or Tweet us.
—parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
