Investigate which topics and types of content make your audience respond!
3. Read social posts, replies, and comments by customers, competitors, industry influencers, and others in your target market.
Pay special attention to social media content that receives a high level of engagement. Likes and other responses matter, but comments and shares matter more.
When you notice shared content, consider what about the content motivated the share.
What made the person sharing the content want to get behind it with their endorsement and spread it wider?
Try your hand at creating shareable content and measure results.
Getting started at gaining shares can be hard. That’s why building connections (step 2) matters so much!
4. Reflect on your own reactions to what others post on social media.
What landed well?
What did you find off-putting?
Use these observations to guide your own social media actions.
5. Consider what unique contribution your company can add to the conversation.
Listen to your target audience and pick up on their needs and desires.
Then, offer something valuable to meet those needs.
Find your brand voice and convey your value proposition as it relates to the customer problem.
Next Steps for B2B Social Media Success
These five steps for B2B social media marketing wisdom apply to all B2B companies. Where you go from here will depend on your specific goals. Watch for more about selecting social media marketing goals that fit your business goals in a future post!