7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays

7 Essential Content Marketing Lessons From Rand Fishkin’s Whiteboard Fridays http://ift.tt/28W2Wrh As a marketer, SEO can seem overwhelming, but you know it’s critical for your content marketing. A lot of changes are taking place in that industry, and it can be challenging to stay up to date. Lucky for us, we … Continue reading

Five Steps to Service Recovery and Complaint-Handling Success [Infographic]

Five Steps to Service Recovery and Complaint-Handling Success [Infographic] http://ift.tt/28Y7gbH No business is perfect, and sometimes a product or service fails. So, what should you do when your customers have a complaint about it? Here’s a look at the five-step recovery process, according to the LIFT Edge infographic. First, make … Continue reading

7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate http://ift.tt/28POG5e Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC … Continue reading