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Image shows text: B2B email marketing delivers results! Average B2B Email ROI = 4200% Are you seeing $42 return for every $1 spent on email marketing? 40% of B2B marketers say email is their most powerful marketing channel with the StratMg logo and icons of people holding hands.

Making Email Marketing Work for You

  Does your company use email marketing? Although 87% of B2B companies report that they use email marketing, only...
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The headline reads "Social media for B2B business growth" and the text states "82% of B2B marketers said social media was their 'top growing marketing channel' in 2021.

Social Media for B2B Business Growth

  Many B2B marketers struggle with their social media strategy. Yet, using social media for B2B business growth makes...
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content marketing for manufacturers continues to mature according to this data from Global Spec. 6% remain in "First Steps" maturity. 19% say their organization is "Young" at content marketing. 33% report being "Adolescent." 33% report "Mature" and 6% report "Sophisticated."

Content Marketing for Manufacturers

What did manufacturers have to say about content marketing success in manufacturing for 2021?  That main takeaway I got...
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B2B supply chain transparency milestones include 1) Code of conduct, 2) Standards and certifications, 3) Performance-based metrics, 4) Traceability, and 5) Full disclosure

B2B Supply Chain Transparency = Competitive Advantage

Interest in B2B supply chain transparency has climbed in the wake of the disruptions caused by the COVID-19 pandemic....
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Marketing budget benchmarks for manufacturers covered in the article are shown in a bar chart

Manufacturing Marketing Budget Benchmarks for Manufacturers

  Many of our manufacturing clients ask us how much they should spend on marketing. Marketing budget benchmarks for...
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U.S. Manufacturing Growth Indicators include the Industrial Production data from the Federal Reserve shown in this chart. Data is described in the article.

U.S. Manufacturing Growth Indicators

If you’re wondering about the health of the manufacturing sector, the Industrial Production and Capacity Utilization report provides excellent...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

9 B2B Email Marketing Tips…

July 26, 2022

Honing Your Manufacturing Marketing Message

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