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Image shows text: B2B email marketing delivers results! Average B2B Email ROI = 4200% Are you seeing $42 return for every $1 spent on email marketing? 40% of B2B marketers say email is their most powerful marketing channel with the StratMg logo and icons of people holding hands.

Making Email Marketing Work for You

  Does your company use email marketing? Although 87% of B2B companies report that they use email marketing, only...
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Image shows an urban shoreline in Michigan. Text includes the headline Pontoon Boats Made in Michigan with success facts provided in the blog post.

Fun Finds Friday: Pontoon Boats Made in Michigan

What’s more fun than a pontoon boat in mid-summer? For Avalon & Tahoe, winner of Michigan Manufacturer of the...
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The headline reads "Social media for B2B business growth" and the text states "82% of B2B marketers said social media was their 'top growing marketing channel' in 2021.

Social Media for B2B Business Growth

  Many B2B marketers struggle with their social media strategy. Yet, using social media for B2B business growth makes...
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The return of Fruehauf trailer manufacturing impacts are shown along with an image of a semi-trailer truck driving on a road with snow-capped mountains in the background.

Fun Finds Friday: Return of Fruehauf Trailer Manufacturing to Kentucky

  Kentucky is celebrating the return of Fruehauf trailer manufacturing to the state after 25 years of its absence!...
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content marketing for manufacturers continues to mature according to this data from Global Spec. 6% remain in "First Steps" maturity. 19% say their organization is "Young" at content marketing. 33% report being "Adolescent." 33% report "Mature" and 6% report "Sophisticated."

Content Marketing for Manufacturers

What did manufacturers have to say about content marketing success in manufacturing for 2021?  That main takeaway I got...
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manufacturing workforce training program

Fun Finds Friday: Manufacturing Workforce Training Program

We’re all aware that workforce recruitment and retention continue to challenge the manufacturing sector in the U.S. In particular,...
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Past Posts
July 26, 2022

Honing Your Manufacturing Marketing Message

July 19, 2022

2022 Supply Chain Update: Reshoring…

July 15, 2022

Fun Finds Friday: James Webb…

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