5 Critical factors to consider when identifying a Marketing Automation Platform

5 Critical factors to consider when identifying a Marketing Automation Platform: 1. How flexible do you need the MAP vendor to be? Can they help make adjustments to your needs quickly? A smaller company may be able to do so but an Oracle-Eloqua or an IBM-Unica may not (unless you … Continue reading

Venture Capital investment in Marketing Automation

Venture Capital investment in Marketing Automation has been at record pace the last 10 years. For instance, ~$700M has gone into the marketing automation segment over that timeframe, with ~$125M already spent in 2014 alone. The Top 3 — Hubspot w/$131M, Marketo w/$108M, InfusionSoft w/$88M. In addition, there has been … Continue reading

Evolving Marketing Automation Landscape

In case you missed it, I came across this interesting PR from Oracle: http://bit.ly/1gHnu8P In summary, the marketing automation landscape is playing out as expected. The big guys (IBM buying SilverPop, Oracle buying Eloqua and Responsys, SFDC buying Pardot & ExactTarget, SAP announcing a deal with Adobe, etc) want to … Continue reading