Get Smart, Get Strategic, Get Data-Driven … but how?

We all understand that new technologies and relatively new channels such as social media are transforming the marketing landscape.  More and more prospects venture online and leave interesting insights for us to evaluate, analyze and act to help sharpen our respective messages.  The million dollar question is — how? Following … Continue reading

Equilibrium in Marketing Organizations

Humans need an equilibrium to survive.  For example, too much rain results in floods, destruction of life and crops, etc.  Too little rain leads to a drought.  You get the idea.  Similarly, a marketing organization needs an equilibrium of the “old” and the “new”. Too much “old” and the organization … Continue reading