B2B advertising spending priorities continue to shift away from traditional toward online marketing. While the growth rate in B2B digital marketing spending slowed some over the past year, digital still outpaced traditional advertising spending.
The growth trend in online marketing that started during the COVID-19 pandemic appears to be here to stay.
Manufacturers rely on a variety of platforms for digital advertising. The best digital advertising platforms for your company depend on your industry and target buyers.
The following options remain popular for manufacturing marketing:
At StratMg, we know that using data for marketing decisions leads to optimal results. As you plan where to spend your advertising dollars, consider these 5 tips:
What do you see happening with B2B advertising spending priorities? Where is your team focused?
We welcome your thoughts and questions. Let’s talk! Or, connect with us on LinkedIn or Tweet us.
–parin
Managing Partner
Image: Statista
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
