B2B Digital Marketing Strategies

[dot_recommends] March 30, 2022 Manufacturing Trends

How Manufacturers Are Using Online Marketing to Do More With Less

B2B digital marketing strategies rely on marketing automation. The top benefits of marketing automation are saving time, customer engagement, timely communication, and up-selling..

Looking for ways to achieve consistent manufacturing sales growth? This post introduces B2B digital marketing strategies that we’ve seen generate more than $100M+ in sales for our industrial manufacturing partners. This method gets results!

So, if you’re seeking solutions for sustained manufacturing sales growth with less effort and time, read on!

Then, learn even more about putting digital marketing strategies into action in our manufacturing sales growth webinar produced in partnership with IMEC (the Illinois Manufacturing Excellence Center).

Core B2B Marketing Plan

  • Make customers

    • Know your buyers and map the buyer’s journey
    • Provide the content your buyers crave
    • Generate leads (SEO, SEM)
    • Manage leads (lead nurturing, scoring and prioritizing)
    • Convert leads to sales
  • Manage customers

    • Make it easy to find you
    • Stay top-of-mind
    • Make online interactions easy for customers and your team
    • Forge deeper connections online and offline over time
  • Monetize customers

    • Strengthen relationships through trust
    • Up-sell and cross-sell
    • Deliver more value to your customers
    • Increase customer lifetime value for your company


Strategic Use of Data = Success

All of these B2B marketing objectives require data.

Digital data points collected from your website, social media, email, and sales interactions in the customer relationship management (CRM) platform add up fast.

How do you manage all of that data, know what it means, and take action on it at the right time with the right message?

The answer is marketing automation.

Benefits of Marketing Automation for B2B Digital Marketing

Time and again we see the following benefits when manufacturers implement marketing automation:

  • More Leads

    • Higher flow of leads through better optimized content
    • Integrated content strategy across channels drives more traffic
  • More efficient use of marketing and sales resources

    • Marketing automation frees marketers to achieve more
    • Greater use of sales team time by focusing on qualified leads
  • Stronger sales growth

    • Improved conversion rates due to personalized content and timing
    • Seamless handoff between marketing and sales retains more prospects


Develop Your B2B Digital Marketing Strategy

Learn more about building a cohesive B2B digital marketing strategy in the Manufacturing Sales Growth Webinar.

SUSTAIN SALES GROWTH: Do More with Less in an Online World

Sustain Sales Growth webinar IMEC

Register online to attend on April 21 @ 11:30 am12:30 pm CDT or to get access to the webinar recording. Learn to grow sales and build customer relationships using a strategic online marketing plan.


Online has now become the biggest marketplace.

How do you experience sales growth in this online world? Register for webinar access to learn more about the following critical steps to success in the digital world:

  • Communicate your brand identity and purpose
  • Build a personalized relationship of trust and credibility
  • Ensure you are in the ‘right place at the right time’ with your marketing and sales efforts


I hope this introduction to our approach to B2B digital marketing strategies helps you think of ways to achieve your sales growth goals. We’re also thrilled to partner with IMEC to bring you this webinar. Join us for more details on how to do more with less in online marketing and sales.

We’re here if you have any questions or ideas to share! Connect with us on LinkedIn or Tweet us. Or get in touch through our website.


Managing Partner


Image source: hyly



Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

Stay in-tune with the latest trends and best practices

    let's talk Let’s Talk