How Manufacturers Are Using Online Marketing to Do More With Less
Looking for ways to achieve consistent manufacturing sales growth? This post introduces B2B digital marketing strategies that we’ve seen generate more than $100M+ in sales for our industrial manufacturing partners. This method gets results!
So, if you’re seeking solutions for sustained manufacturing sales growth with less effort and time, read on!
Manage leads (lead nurturing, scoring and prioritizing)
Convert leads to sales
Make it easy to find you
Make online interactions easy for customers and your team
Forge deeper connections online and offline over time
Strengthen relationships through trust
Up-sell and cross-sell
Deliver more value to your customers
Increase customer lifetime value for your company
Strategic Use of Data = Success
All of these B2B marketing objectives require data.
Digital data points collected from your website, social media, email, and sales interactions in the customer relationship management (CRM) platform add up fast.
How do you manage all of that data, know what it means, and take action on it at the right time with the right message?
The answer is marketing automation.
Benefits of Marketing Automation for B2B Digital Marketing
Time and again we see the following benefits when manufacturers implement marketing automation:
Higher flow of leads through better optimized content
Integrated content strategy across channels drives more traffic
More efficient use of marketing and sales resources
Marketing automation frees marketers to achieve more
Greater use of sales team time by focusing on qualified leads
Stronger sales growth
Improved conversion rates due to personalized content and timing
Seamless handoff between marketing and sales retains more prospects
Develop Your B2B Digital Marketing Strategy
Learn more about building a cohesive B2B digital marketing strategy in the Manufacturing Sales Growth Webinar.
SUSTAIN SALES GROWTH: Do More with Less in an Online World
Register online to attend on April 21 @ 11:30 am – 12:30 pm CDT or to get access to the webinar recording. Learn to grow sales and build customer relationships using a strategic online marketing plan.
Online has now become the biggest marketplace.
How do you experience sales growth in this online world? Register for webinar access to learn more about the following critical steps to success in the digital world:
Communicate your brand identity and purpose
Build a personalized relationship of trust and credibility
Ensure you are in the ‘right place at the right time’ with your marketing and sales efforts
I hope this introduction to our approach to B2B digital marketing strategies helps you think of ways to achieve your sales growth goals. We’re also thrilled to partner with IMEC to bring you this webinar. Join us for more details on how to do more with less in online marketing and sales.