In today’s world, buyers expect on-demand availability of product and seller information. As more of the buyer’s journey takes place independent from sellers, B2B online sales strategies must evolve.
With only 17% of buyers time spent meeting with all potential suppliers, the traditional sales team loses influence. Therefore, sales approaches like phone conversations have a reduced opportunity to impact customer decisions.
Let’s break it down.
You know that being able to impact buyer decisions is essential. Yet, your manufacturing sales reps may get only about 5% of a prospective customer’s time during their B2B buying journey. As a result, sales reps are just one of the many channels needed to reach and convert customers.
The increase in digital buying behavior requires refocusing of strategic priorities in industrial manufacturing marketing and sales.
We’ve said this before, and it’s worth repeating. Manufacturing companies must achieve alignment between offline and online marketing and sales channels. This means marketing and sales need to work together not in a linear fashion but with a nimble, responsive, customized approach.
Effective Customer Relationship Management (CRM) tools make this flexible customer engagement possible. For tips on how to capture essential prospect data to result in a prospect-driven personalized conversation, see our free white paper “1.2 Capturing Data” in our Learning Center.
Develop enhanced B2B online sales strategies and watch your sales grow. Best of all, with StratMg as a partner, we do the heavy lifting. We’re here to help! Contact us to start a conversation about boosting your online influence.
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
