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Manufacturing pandemic recovery strategies: 40% investing in sustainable manufacturing; 68% improving supply chain resilience; 54% accelerating new product innovation

Manufacturing Pandemic Recovery Strategies

Halfway into 2021, we’re seeing manufacturers respond to the pandemic by shifting strategic priorities. Manufacturing pandemic recovery strategies include...

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Future planning in manufacturing. StratMg took a look at industrial manufacturers’ priorities for the near future and found the following: COVID-19 exit strategy, job market, employee safety, shoring & reshoring, IoT (Internet of Things), Big Data, Predictive maintenance.

Future Planning in Manufacturing

Future planning in manufacturing increases the likelihood of enhanced profitability and sustained growth. Future planning becomes more challenging with...

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Manufacturing Marketing COVID-19 Recovery phases of marketing recovery from economic downturn shown visually

Manufacturing Marketing COVID-19 Recovery

Manufacturing Marketers Planning for 2022 The pandemic created a massive disruption for manufacturers in 2020. What does manufacturing...

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Manufacturing Marketing Channel Strategies - goal-setting marketers are 376% more likely to report that their marketing “is successful” compared to marketers who don’t set goals

Manufacturing Marketing Channel Strategies

When it comes to manufacturing marketing channel strategies, choosing the right channels can seem mysterious. To maintain successful growth,...

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Marketing Budgeting for Manufacturers - 70-80% online and 20-30% offline

Marketing Budgeting for Manufacturers: Do’s and Don’ts

In today’s market, it is important to know how to budget for industrial manufacturer marketing. Marketing budgeting for manufacturers...

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Pricing strategy for manufacturers image shows how price relates to demand for profitability

Pricing Strategy for Manufacturers’ Profitability

Growing up in college, the four “P’s” of marketing: Product, Price, Promotion, Place were etched in our brains. I...

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