When it comes to manufacturing marketing channel strategies, choosing the right channels can seem mysterious. To maintain successful growth, you need to select the best marketing channels and carefully time the addition of the new channels.
How do you know what types of channels are best for your company? The channels below offer a few examples of ways to extend marketing reach:
Choosing the right channels means finding out what will work best for your company.
Utilizing a variety of channels will allow you to reach to a wider customer base. Still, wider does not always translate to better. Select the channels that match your ideal customer profiles.
A combination of business data and marketing research data will support the best choice in channels. Contact us if you would like help with sourcing, analyzing, and applying data to your channel selection process.
Timing of channel addition will depend on your company’s growth stage and growth goals. Use these tips to help you determine the best time to add channels to your integrated marketing strategy.
At StratMg, we specialize in data-driven growth strategies. We’re happy to have a conversation with you about what makes sense for your company. Get in touch to talk about your manufacturing marketing channel strategies!
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
