Manufacturing Marketing Channel Strategies

Match Marketing Channels to Your Business Goals for Strongest Growth

When it comes to manufacturing marketing channel strategies, choosing the right channels can seem mysterious. To maintain successful growth, you need to select the best marketing channels and carefully time the addition of the new channels.

How to Choose the Right Digital Marketing Channels

How do you know what types of channels are best for your company? The channels below offer a few examples of ways to extend marketing reach:

• Content Marketing
• Email Marketing
• Social Media Marketing
• Mobile Marketing
• Online Retargeting
• Display Ads
• Video Marketing

Choosing the right channels means finding out what will work best for your company.

Utilizing a variety of channels will allow you to reach to a wider customer base. Still, wider does not always translate to better. Select the channels that match your ideal customer profiles.

A combination of business data and marketing research data will support the best choice in channels. Contact us if you would like help with sourcing, analyzing, and applying data to your channel selection process.

Find the right time to add new marketing channels

Timing of channel addition will depend on your company’s growth stage and growth goals. Use these tips to help you determine the best time to add channels to your integrated marketing strategy.

• Set Specific Goals and Objectives: A recent study found that goal-setting marketers are 376% more likely to report that their marketing “is successful” compared to marketers who don’t set goals.
• Study Your Target Audience: Research consumer habits to better understand how to reach your target audience.
• Set Your Marketing Budget: Consider the return-on-investment potential and our tips on Marketing Budget Allocation.
• Study Your Competitors: Model your campaign after successful digital marketing strategies or take advantage of gaps missed by competitors.

At StratMg, we specialize in data-driven growth strategies. We’re happy to have a conversation with you about what makes sense for your company. Get in touch to talk about your manufacturing marketing channel strategies!

–parin

Managing Partner