In today’s market, it is important to know how to budget for industrial manufacturer marketing. Marketing budgeting for manufacturers occurs as an annual activity, full of negotiations, compromises, uncertainties, challenges, and also hope. Below are some tips to help you set your 2022 industrial manufacturing marketing budget.
What does this tip mean in the real world?
In this video post, I offer tips and trends for marketing budgeting as an industrial manufacturer. I will recap key points here:
Are you measuring ROI on a channel basis? Do you know your average ROI across channels: email, search engine marketing, social media platforms? If not, start now so you have some data to inform next year’s spending. Strategic data acquisition and analysis will feed into your budget and make it stronger.
We’re all about results. We hope these tips help you budget for success. As your strategic marketing partner, we’re happy to have a conversation with you about your 2022 marketing budget. Contact us to start the conversation!
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.