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Venture Capital investment in Marketing Automation has been at record pace the last 10 years. For instance, ~$700M has...
Marketing in a web 2.0 world is a complex conundrum. For instance, we need a strategic thinker, an analytic...
In summary, the marketing automation landscape is playing out as expected. The big guys (IBM buying SilverPop, Oracle buying...
No one individual can be proficient in all facets of marketing (strategic, analytic, creative, technical, etc) – this is...
Is there such a thing as a template for a world-class marketing organization? I don’t know, however, there...
We all understand that new technologies and relatively new channels such as social media are transforming the marketing landscape....
