Marketing in a web 2.0 world is a complex conundrum. For instance, we need a strategic thinker, an analytic & a creative mind, a tech-savvy person, etc. It takes a village to complete the arsenal! Where should one find these skills?
Be creative – tap into areas that have a surplus. For instance, with the recent streamlining in the finance world – how about considering a financial analyst to help analyze the marketing initiatives (Response/RFM modeling, segmentation, ROI, etc)? Or tapping into a computer science graduate to help with creating a holistic single customer view by integrating the myriad marketing technology infrastructure components?
Not only will these strategies enable a fresh perspective on the marketing initiatives but might also prove more cost-effective for the ever shrinking marketing budget.