This next installment in our series on Mastering Digital Sales Transformation
looks at digital end-to-end customer engagement.
As more and more “digital natives” work in buyer roles, industrial manufacturers need to transition the sales experience more and more online. Let’s look at how digital end-to-end (E2E) customer engagement fits into this picture.
Digital E2E customer engagement is an integrated system of tools representing each stage of the sales process. Companies adapting to today’s world are moving the full sales experience online—from start to finish.
Digitizing the customer experience leads to greater revenue and increased profits. Revenue and profit growth occurs due to enhanced customer loyalty and greater competitive advantage.
Leaders in digital E2E customer engagement rely on customer-centric tools for data gathering, transactions, marketing, and sales.
Here are the top five E2E tools leaders use:
Get in touch to start the conversation on how you can take the next step in implementing digital end-to-end customer engagement.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.