success in marketing

Annual Strategic Marketing Planning: Ask Your Customers!

  As you embark on annual strategic marketing planning, ask yourself these questions: How much do you know about...

Mastering Digital Sales Transformation

B2B customers want a digital sales experience. Industrial manufacturers have been slow to respond. A recent survey found that...

Strategic Manufacturing Marketing ROI: Setting Goals & Planning

Your strategic marketing plan needs to include an ROI goal, but what is a realistic strategic manufacturing marketing ROI...

Manufacturing Marketing COVID-19 Recovery

  Manufacturing Marketers Planning for 2022 The pandemic created a massive disruption for manufacturers in 2020. What does manufacturing...

Marketing Budgeting for Manufacturers: Do’s and Don’ts 

In today’s market, it is important to know how to budget for industrial manufacturer marketing. Marketing budgeting for manufacturers...

Pricing Strategy for Manufacturers’ Profitability

Growing up in college, the four “P’s” of marketing: Product, Price, Promotion, Place were etched in our brains. I...
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