success in marketing

Acquire New Manufacturing Customers with Emotional Appeal

Here at StratMg, we developed a step-by-step method to help you acquire new manufacturing customers. For growth-focused companies, stakes...

Manufacturing Marketing Customer Research

Do you find yourself thinking about customer research and then putting it off? Although manufacturing marketing customer research may...

Growth in After-Sales Service Revenue

  By now you may have seen our other posts on leaders, strivers, and laggards in digital sales transformation....

Trends in Manufacturing Marketing: Online Events

As an industrial manufacturing company, you know the importance of marketing to engineers. Trade events provide opportunities to talk...

Online Cross-Selling and Up-Selling Strategies

Merging customer data with cross-selling and up-selling tactics can accelerate revenue growth for industrial manufacturers. Customization and personalization will...

Annual Strategic Marketing Planning: Ask Your Customers!

  As you embark on annual strategic marketing planning, ask yourself these questions: How much do you know about...
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