2022 Manufacturing and B2B Events

[dot_recommends] December 20, 2021 Manufacturing Trends

Choosing Which Events Matter Most in 2022

2022 Manufacturing and B2B Events present opportunities to find new suppliers as 77% of businesses find new suppliers at trade events

B2B companies spend over 30% of their marketing budget at events. How do they choose where to invest that spending? We’re hearing companies prioritizing 2022 manufacturing and B2B events based on their strategic goals.

Selecting Which Events to Attend

With the pandemic continuing to limit event attendance, this year provides an excellent opportunity to narrow you focus.

  • First consider what business objectives you most need to achieve at events.
  • Then review event options to see which ones best fit your goals.


What Goals Do You Have for 2022 Trade Events?

Event goals generally fall into two major categories:

  • 1. Developing customer and prospect relationships
  • 2. Developing strategic knowledge and networking


Customer and Prospect Relationship Objectives

Studies show that 97% of trade show attendees show up looking for new products and new solutions. That makes B2B events a good place to nurture your sales pipeline. Consider these objectives:

  • Shore up customer relationships through direct contact and conversation
  • Meet up with prospect company contacts to strengthen trust
  • Shorten the sales cycle by meeting with a customer company representative
  • Generate one or more new customers for the pipeline


Strategic Knowledge & Network Development

A recent survey found that 77% of business decision-makers found at least one new supplier at the last trade show they attended. Knowledge-related objectives to consider:

  • Exchange knowledge with other industry representatives
  • Learn more about the challenges companies are having with products and services
  • Show up as a thought leader in the field
  • Forge new supplier relationships


What Events Fit Your Goals?

It’s beyond the scope of this blog to detail all possible 2022 manufacturing and B2B events, but here are a few national events to consider:

Local and regional events are also a good bet!

I hope this post has you thinking about why you want to attend events in 2022. We’d love to hear your thoughts. Get in touch with us on LinkedIn or Tweet us. We’re always happy to talk!


Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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