B2B companies spend over 30% of their marketing budget at events. How do they choose where to invest that spending? We’re hearing companies prioritizing 2022 manufacturing and B2B events based on their strategic goals.
With the pandemic continuing to limit event attendance, this year provides an excellent opportunity to narrow you focus.
Event goals generally fall into two major categories:
Studies show that 97% of trade show attendees show up looking for new products and new solutions. That makes B2B events a good place to nurture your sales pipeline. Consider these objectives:
A recent survey found that 77% of business decision-makers found at least one new supplier at the last trade show they attended. Knowledge-related objectives to consider:
It’s beyond the scope of this blog to detail all possible 2022 manufacturing and B2B events, but here are a few national events to consider:
Local and regional events are also a good bet!
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.