It’s not surprising that B2B marketers are spending more on website development. To stay competitive, industrial manufacturing website priorities need to align with buyer expectations.
This is the first post in a three-post “Website Wednesdays” series. During this series, I will share what I’ve learned from partnering with successful companies. As always, questions are welcome!
Today, B2B websites fill essential marketing AND sales roles.
To support your goals, your website needs to excel at these four functions:
In the increasingly competitive manufacturing sector, websites need to more than before.
Industrial manufacturers I’ve worked with have seen the impact of building an interactive, personalized online experience.
When you keep buyers engaged and happy, they’re more likely to make you their supplier of choice.
What we’re seeing is that younger buyers tend to avoid the phone. In the past, buyers would reach out to your sales contact with questions.
Now buyers move on to another potential supplier’s website if they can’t find answers on your site.
Have some thoughts on the top industrial manufacturing website priorities? Get in touch.
Watch for the second post in this three-part “Website Wednesdays” series next Wednesday.
–parin
Managing Partner
Image credit: Medium.com AMA Marketing News.
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
