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Marketing in a web 2.0 world – it takes a village!

Marketing in a web 2.0 world is a complex conundrum. For instance, we need a strategic thinker, an analytic...

Evolving Marketing Automation Landscape

In summary, the marketing automation landscape is playing out as expected. The big guys (IBM buying SilverPop, Oracle buying...

Humility – a key ingredient to success in the marketing 2.0 world?

No one individual can be proficient in all facets of marketing (strategic, analytic, creative, technical, etc) – this is...

Get Smart, Get Strategic, Get Data-Driven … but how?

We all understand that new technologies and relatively new channels such as social media are transforming the marketing landscape....

SEO For Manufacturers

With the introduction of Hummingbird, there is plenty of chatter about SEO and its effectiveness moving forward. Questions such...

Equilibrium in Marketing Organizations

Humans need an equilibrium to survive. For example, too much rain results in floods, destruction of life and...
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