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manufacturing marketing differentiation strategy takes the back seat as 69% of marketers say they don't have time

Manufacturing Marketing Differentiation Strategy

As an industrial manufacturing marketer, you have a lot to think about and get done. Even so, I encourage...
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strategic manufacturing marketing ROI - manufacturers spent -3.79% less on marketing overall in 2020 and increased digital marketing spending 14.71%

Strategic Manufacturing Marketing ROI: Setting Goals & Planning

Your strategic marketing plan needs to include an ROI goal, but what is a realistic strategic manufacturing marketing ROI...
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Manufacturing pandemic recovery strategies: 40% investing in sustainable manufacturing; 68% improving supply chain resilience; 54% accelerating new product innovation

Manufacturing Pandemic Recovery Strategies

Halfway into 2021, we’re seeing manufacturers respond to the pandemic by shifting strategic priorities. Manufacturing pandemic recovery strategies include...
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Future planning in manufacturing. StratMg took a look at industrial manufacturers’ priorities for the near future and found the following: COVID-19 exit strategy, job market, employee safety, shoring & reshoring, IoT (Internet of Things), Big Data, Predictive maintenance.

Future Planning in Manufacturing

Future planning in manufacturing increases the likelihood of enhanced profitability and sustained growth. Future planning becomes more challenging with...
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Manufacturing Marketing COVID-19 Recovery phases of marketing recovery from economic downturn shown visually

Manufacturing Marketing COVID-19 Recovery

  Manufacturing Marketers Planning for 2022 The pandemic created a massive disruption for manufacturers in 2020. What does manufacturing...
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Manufacturing Marketing Channel Strategies - goal-setting marketers are 376% more likely to report that their marketing “is successful” compared to marketers who don’t set goals

Manufacturing Marketing Channel Strategies

When it comes to manufacturing marketing channel strategies, choosing the right channels can seem mysterious. To maintain successful growth,...
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Past Posts
September 29, 2022

B2B Manufacturing Marketing Strategy –…

September 13, 2022

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July 26, 2022

Honing Your Manufacturing Marketing Message

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