Manufacturing Marketing Differentiation Strategy

[dot_recommends] August 9, 2021 Manufacturing Business Strategy

Show How You’re Different

manufacturing marketing differentiation strategy takes the back seat as 69% of marketers say they don't have time

As an industrial manufacturing marketer, you have a lot to think about and get done. Even so, I encourage you to craft a manufacturing marketing differentiation strategy for the coming year. Marketing differentiation takes time, but it yields high ROI.

Steps to Setting Up Your Strategy

Follow these steps to make differentiation part of your manufacturing marketing strategy:

  • First, conduct an analysis of how you differ from the competition.
  • Second, select the differentiators that bring the most value to your customers.
  • Third, show your buyers how you differ and how it benefits them.


Current Status of Marketing Differentiation

Many companies lack differentiation in their content.

  • 40% of marketers say their company’s content mostly matches the competition content
  • 69% of B2B marketers reported they “don’t have the time” to plan a differentiation strategy

I encourage you to be part of the top 31% who make the time. Your company will reap the rewards in sales growth and competitive advantage when you do.


Gather Input on How You Excel

Brainstorm with representatives from other teams within your company to come up with differentiators. Ask about product and company capabilities compared to competitors. Also, review customer feedback.

Get started with these questions:

  • What’s better about what your company does? Do you excel at reliability? Low change over time? Ease-of-use?
  • What points of pride stand out for you as you think about your products and services?
  • What do your customers say they like about you?


Show How You Differ

Do more than talk about how you’re different. Connect your difference with its value to customers. Tie your strengths to customer priorities in your industry. Use videos, testimonials, and specific stories to show how your company excels.

Consider how you can stand out as you craft your manufacturing marketing differentiation strategy for 2022. To continue the conversation, get in touch with us.

Read Also: B2B Manufacturing Marketing Strategy 

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

Stay in-tune with the latest trends and best practices

    let's talk Let’s Talk