As an industrial manufacturing marketer, you have a lot to think about and get done. Even so, I encourage you to craft a manufacturing marketing differentiation strategy for the coming year. Marketing differentiation takes time, but it yields high ROI.
Follow these steps to make differentiation part of your manufacturing marketing strategy:
Many companies lack differentiation in their content.
I encourage you to be part of the top 31% who make the time. Your company will reap the rewards in sales growth and competitive advantage when you do.
Brainstorm with representatives from other teams within your company to come up with differentiators. Ask about product and company capabilities compared to competitors. Also, review customer feedback.
Get started with these questions:
Do more than talk about how you’re different. Connect your difference with its value to customers. Tie your strengths to customer priorities in your industry. Use videos, testimonials, and specific stories to show how your company excels.
Consider how you can stand out as you craft your manufacturing marketing differentiation strategy for 2022. To continue the conversation, get in touch with us.
Image graph credit: Tomorrow People