B2B Marketing Tactics ROI: What the Data Says

Email and Search Marketing Top for ROI in B2B Marketing

Which B2B Marketing Tactics Produce the Highest ROI?

Today’s industrial manufacturing marketers have many tactics to choose from: Email, Search Engine Marketing, Content Marketing, Events, PPC/Display Ads, Telemarketing, and more! With so many options, it can be hard to know where to spend your marketing budget. Let’s look at what the data says about B2B marketing tactics ROI.

Chief Marketer published B2B marketing professionals opinions on which tactics produced the highest return on investment (ROI):

• Email got the highest rating, with 50% of B2B marketing professionals saying it produced the high ROI.
• Search Engine—including optimization (SEO) and marketing (SEM), was rated highly by 43% of B2B marketing professionals.
• Content Marketing and Live Events (pre-pandemic) nearly tied at about 30% each

Which Marketing Tactics Drive ROI for Your Company?

Just because other marketers have found success doesn’t mean your company will have the same results. While email and search engine marketing generally are sure bets, the best option with vary by industry and audience preferences. If you don’t have access to data analytics to track ROI on your marketing tactics, StratMg can help.

Setting up and customizing marketing automation for data-driven growth is one of the ways we partner with you to help you achieve your sales goals. We would love to take a look at what will best serve your company. Contact us to have a conversation about how we can help you track and optimize ROI for better results.

–parin
Managing Partner