B2B Marketing Tactics ROI: What the Data Says

[dot_recommends] June 14, 2021 Manufacturing Marketing Tactics

Email and Search Marketing Top for ROI in B2B Marketing

B2B Marketing Tactics ROI - the chart shows that 50% of B2B marketers said email has the high ROI, 43% said Search Engine had high ROI, 34% endorsed Content Marketing, 32% endorsed Live Events, 23 endorsed social media, 16% endorsed PPC/Display ads, 13% endorsed Telemarketing as having high ROI, 11% endorsed retargeting, and the remainder got less than 10% endorsement.

Which B2B Marketing Tactics Produce the Highest ROI?

Today’s industrial manufacturing marketers have many tactics to choose from: Email, Search Engine Marketing, Content Marketing, Events, PPC/Display Ads, Telemarketing, and more! With so many options, it can be hard to know where to spend your marketing budget. Let’s look at what the data says about B2B marketing tactics ROI.

Chief Marketer published B2B marketing professionals opinions on which tactics produced the highest return on investment (ROI):

  • Email got the highest rating, with 50% of B2B marketing professionals saying it produced the high ROI.
  • Search Engine—including optimization (SEO) and marketing (SEM), was rated highly by 43% of B2B marketing professionals.
  • Content Marketing and Live Events (pre-pandemic) nearly tied at about 30% each

Which Marketing Tactics Drive ROI for Your Company?

Just because other marketers have found success doesn’t mean your company will have the same results. While email and search engine marketing generally are sure bets, the best option with vary by industry and audience preferences. If you don’t have access to data analytics to track ROI on your marketing tactics, StratMg can help.

Setting up and customizing marketing automation for data-driven growth is one of the ways we partner with you to help you achieve your sales goals. We would love to take a look at what will best serve your company. Contact us to have a conversation about how we can help you track and optimize ROI for better results.

Managing Partner

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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