This first post of our new B2B video content strategy series covers B2B marketing video types. What kinds of video content should you be making for the best marketing ROI?
Creating video requires more effort and resources than other marketing content. Here are some tips for getting great results from your investment in B2B marketing videos.
As shown above, presentations, ads, and “explainer” videos are the most used video types by B2B marketers.
Leaving video ads for another post, let’s look at the remaining two types: Presentation videos and Explainers.
With video, you can show top-of-funnel leads to existing customers that you understand their pain points. Gain their trust with videos that address their concerns.
Today I’ve given you examples of winning B2B marketing video types. What other kinds of videos are you making or considering? Share them with us! Connect with us on LinkedIn or Tweet us. We’re always happy to talk.
—parin
Managing Partner
Image data source: biteable.com
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
