What’s Driving Growth Now: E-commerce in Manufacturing Businesses

[dot_recommends] May 24, 2021 Manufacturing Trends, Manufacturing Marketing Tactics

70% of Manufacturers Lack a Comprehensive Digital Commerce Strategy

e-commerce in manufacturing businesses grew to 67.3% of sales in 2018

The future is now when it comes to the importance of e-commerce in manufacturing businesses. For optimal revenue growth, internal sales teams need support from comprehensive digital marketing. The COVID-19 pandemic accelerated a process that was already on its way: B2B e-commerce creates faster sales growth for manufacturers.

Consider these manufacturing e-commerce facts:

  • In 2020, manufacturers B2B e-commerce sales grew 6.7% to about $458.7 billion according to a Digital Commerce 360 report.
  • Year after year, e-commerce as a percentage of manufacturing shipments has climbed, reaching 67.3% in 2018, the most current available data. (See chart above for details.)
  • Yet, 80% of manufacturers in a 2020 survey relied primarily on their internal sales force, not digital marketing.
  • 70% of manufacturers in the survey did not have a comprehensive digital commerce strategy in place.

Online marketing, such as lead generation, nurturing, and e-commerce sales increasingly drive growth success for manufacturers. Most manufacturers could benefit from working with a partner that deeply understands digital marketing for industrial manufacturing companies.

A Manufacturing Marketing Partner Will Accelerate Your E-Commerce Success

There’s too much to learn for most manufacturing companies to get up to speed with e-commerce for manufacturing businesses quickly. Also, the ROI on building a comprehensive e-commerce strategy from scratch is lower than partnering with experts. The right partner will put together a strategy to address all aspects of your digital marketing:

  • SEO (Search Engine Optimization)
  • Lead generation and nurturing
  • Website conversion rate optimization
  • Marketing automation
  • AI and personalized marketing

That’s why at StratMg we take a partnering approach to industrial manufacturing marketing. You know your business best. We know digital commerce. As your partner, we will work with you to strategize how to implement a data-driven approach to sales-driven growth success.

If you’re ready to become part of the top tier of manufacturers making the most of the sales growth opportunities in e-commerce, we’re here for you. Contact us to start a conversation.


Managing Partner

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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