Does your company use email marketing? Although 87% of B2B companies report that they use email marketing, only 59% actually did so in a real-world study. If you’re one of those companies missing out on the high ROI of email marketing, let’s talk about making email marketing work for you.
Surprising research found that, out of 1,000 B2B companies being studied, 41% did not send even one email in the 90-day research period. Most of the B2B companies in the study sent an email out once every three to four weeks. That’s not optimal!
Have you heard — or maybe said — “We can’t do email marketing. My customers already say they get too many!”
No doubt it seems that way sometimes. When it comes to email effectiveness, it’s all about the “driver,” not the “vehicle.”
If you’ve struggled with low open rates, few click-throughs to your site, and negligible conversion rates from your email campaigns, don’t give up. Try a new approach!
We all dislike emails that waste our time. However, when done well, email marketing is now more effective than ever!
Take a look at the data behind this claim:
40% of B2B marketers say that email is their most powerful channel.
E-newsletters rank as the No. 2 content type for B2B (87%).
And definitely make sure your emails are optimized for mobile, as over 50% of emails are opened on a mobile device.
Email isn’t going anywhere anytime soon. With the right approach, emails will support your company’s lead nurturing, customer acquisition, and customer retention goals!
We hope this post has been helpful in showings ways to make email marketing work for you.
Have more thoughts on email marketing best practices? Let’s talk! Or, connect with us on LinkedIn or Tweet us.
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
