You may have seen our posts on setting content goals, the buyer’s journey, prospect engagement, and more. Today we’re focused on content strategy for manufacturing companies. Specifically, how the fastest growing technology in marketing: Artificial Intelligence, or AI is changing content.
As shown in the graph above, 26.5% of marketing and sales teams reported using data science and machine learning as of 2019. Another 21% were evaluating its use. Over a third (35%) planned to use it in the future, and 17.5% had no plans to incorporate AI.
Content writing may seem old fashioned in the fast-paced, data-rich field of digital marketing. After all, it’s so human. A writer drafts content and places it online. That seems pretty low-tech for 2021. But manufacturing marketing content is starting to go high-tech with AI.
AI has been around with chat bots and other marketing tools for some time. Now, AI for content marketing is the latest hot technology. And AI is what’s behind the marketing term: “content intelligence.”
Simply put, it’s systems and software. AI combines and analyzes content data with business data. Then, it generates content recommendations that match your business goals. Through data-driven content, leads and conversions expand dramatically.
In short, expect better results.
You can start to build an intelligent content strategy right now, without the need for AI. Then, add AI to boost the power of your content intelligence with big data.
Doing these six things will increase content quality.
Using AI, you will gain the power to collect and analyze tremendous amounts of content and enterprise data. Without AI, the sheer volume of data prohibits intelligent application of insights. Effective AI systems will recommend actions based on the data. Marketing automation will enable personalized content based on the AI analysis.
Have thoughts on strategies for improving manufacturing content marketing? Wondering how this might apply to your company? Let’s talk! Or, connect with us on LinkedIn or Tweet us.
–parin
Managing Partner
Image source: Statista
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
