Artificial Intelligence (AI) technology has reshaped marketing in recent years. We previously covered how AI and content intelligence in marketing boost high-value website traffic. Today, we’re looking at how AI tools will help you streamline your manufacturing email marketing campaigns while boosting conversions through personalized emails.
AI technologies include machine learning, natural language processing, deep learning, and more. All AI technologies enable machines to perform certain cognitive tasks as well as or better than humans.
As part of a broader marketing automation platform, AI can extract insights from observable online behavior from your email contacts. Whether you’re emailing customers, leads, or buyers somewhere in between those points, AI tools take the power of email to the next level.
Learn more about Marketing Automation Platforms in our Learning Center. The StratMg Learning Center is full of free white papers on industrial manufacturing marketing best practices. And contact us to talk about how to optimize ROI on your manufacturing email marketing campaigns.