If you’re like most manufacturing business owners, you want to know how to boost lead conversions on your B2B website. If you haven’t seen our post on how your site compares to conversion rate benchmarks, I strongly encourage you to start there. Are your landing pages reaching a 3% to 5% conversion rate? If not, it’s time to have a conversation with your marketing team and partners.
These 5 questions will allow you to have an intelligent conversation and vet your current or prospective marketing partners.
Knowing how your company website conversion rates compared to benchmarks is just the first step. It’s a low-hanging fruit just waiting to be monetized!
Select a marketing partner with the right experience to execute a proven sales-driven marketing strategy. Let me know if there’s anything I can do to help or point you in the right direction. Always happy to help and share our knowledge and experiences. Let’s talk!
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.