Increase Website Conversion Rates

[dot_recommends] June 30, 2021 Manufacturing Marketing Tactics

The Importance of Getting Your Website Up to Speed

Increase Website Conversion Rates four ways to boost conversion - Decrease page time. Limit Image and Video Sizes. Simplifiy Website Navigation. Provide Relevant Content.

Lower Page Load Times Dramatically Increase Conversion Rates

Did you know that page load time directly correlates to website conversion rates? An often overlooked way to increase website conversion rates is to reduce page load time. In fact, boosting page load speed by just one second can translate into a 7% increase in conversions. 

As an industrial manufacturer looking for ways to gain a competitive advantage, consider your website performance. Although this may not seem like a big deal, the proof is in the results. Maintaining website traffic is essential in order to amplify your online conversions.

It takes only 50 milliseconds for users to form an opinion about your website. The impression you make during this time determines whether they will stay or leave.

Don’t Keep Customers Waiting

Increasing your page speed impacts the customer’s buying journey. Website conversion rates drop by an average of 4.42% with each additional second of load time. Also, the first 5 seconds of page load time matter most when it comes to conversion rates.

3 More Tips for Boosting Website Conversion Rates

Now that you know the importance of page load time to increase website conversion rates, I’m sure you’re eager to go test your site. While you’re thinking about your website, consider these other major conversion rate factors:

  • Humanized, brand-specific media. Avoid stock photos. Add friendly faces to your contact pages. (Also, remember to optimize media sizes for faster load times!)
  • Clear navigation for ease of users
  • Relevant content to make the buyers’ journey easy

Increasing website conversion rates is critical in gaining a competitive advantage in industrial manufacturing. Interested in seeing how your website performs? As a strategic marketing partner, StratMg provides website optimization analysis and consultation. Contact us to continue the conversation!

–parin
Managing Partner

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