Manufacturing Marketing Budget Allocation

[dot_recommends] November 10, 2020 Manufacturing Business Strategy

Lead Generation Vs Lead Conversion?

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Executive Summary of the video above –

  • Sales Growth is a two part function – Lead Generation & Lead Conversion.
  • Maximize the RoI for marketing dollars by shoring-up Lead Conversion first!
  • Shoring-up Lead Conversion will result in shorter sales cycles & a higher conversion rate.
  • Personalize your relationship with a prospect to enhance lead conversion
  • 2 easy ways to achieve a personalized relationships –
    • Leverage Marketing Automation to craft custom need-based conversations
    • Inter-lace a (non-sales specific) phone conversation with a prospect.  This will humanize the relationship
    • At every touch-point – listen more, talk less.  Understand more, pitch less.
  • Personalization of a relationship, when done right, will build trust with a prospect.  This will result in consistent sales growth.

Feel free to ping us should you want to talk through this in further detail.  We are happy to share our experiences and Our $0.02.

Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

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