With 87% of manufacturers reporting increasing competition in the sector, we’re seeing faster and stronger marketing innovation. Virtual showrooms have accelerated as a manufacturing competitive advantage trend.
Does your company website have a digital showroom? If not, should you think about adding one?
Virtual showrooms, like this one from zipper manufacturer YKK, display manufacturers’ products, equipment, and more online.
These online video experiences give prospects a 360-degree view of key aspects of your company. They engage customers more than traditional media.
The virtual showroom can be placed on your company website, social media, and more.
A well-crafted digital showroom will contain enough impressive detail that it conveys credibility. Buyers feel drawn into the experience and spend more time on your site.
Delivering a 360-degree view of your brand goes far toward reaching your prospects and engaging them.
A virtual showroom will
What made the virtual showroom such a fast-growing manufacturing competitive advantage trend?
So, here’s the formula as I see it: virtual showrooms = more new customers = greater sales growth success.
If you’re considering innovative marketing solutions for faster growth, we’re ready to partner with you. Let’s talk.
–parin
Managing Partner
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
