Halfway into 2021, we’re seeing manufacturers respond to the pandemic by shifting strategic priorities. Manufacturing pandemic recovery strategies include shoring up the supply chain, embracing digital transformation, examining workforce policies, and accelerating product innovation.
As you look at how other manufacturers are responding, I encourage you to consider the changes taking place in your company. Look for ways that these strategic responses give you new opportunities to show how your company excels.
A survey of 200 senior manufacturing decision makers uncovered these strategic priorities:
Manufacturers recognize four key opportunities for faster recovery and greater growth in the near future.
As your company takes steps to “future-proof” supply chains and adjust strategic priorities, I encourage you to communicate these improvements in your marketing messaging.
Show how your company stands out among industrial manufacturers in your sector. Buyers will feel increased confidence when they know you’re taking a strategic approach to manufacturing pandemic recovery strategies.
As always, we’re happy to discuss your strategic marketing priorities. I invite you to get in touch.
–parin
Managing Partner
Image credit: Fictiv.com
With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.
Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.
