Manufacturing Workforce Recruiting Strategies

[dot_recommends] January 10, 2022 Manufacturing Business Strategy

Attracting Manufacturing Workers Now

manufacturing workforce recruiting strategies are needed to overcome the fact that the manufacturing sector has been slower to fill jobs than other sectors. The chart shows the percent of jobs recovered as a share of total jobs lost to the pandemic (May 2020-Sept. 2021) and Transportation and Warehousing is at 112%; Retail trade is at 91%; construction is at 82%; Leisure and hospitality is at 81%; manufacturing is at 75%, below the non-farm average of 78%


Continuing workforce issues have leadership looking for manufacturing workforce recruiting strategies. In fact, 38% of manufacturing executives report that attracting new workers is their top production workforce priority this year.

In this first post in a two-part series, I will cover the latest on recruiting new workers to the manufacturing sector. The next part, on worker retention, will post next Monday.

Effects of a Lingering Worker Shortage

As you can see in the chart above, the manufacturing sector lags other sectors in finding workers. With open positions unfilled, manufacturers face mounting challenges.

Compounded Issues of Unfilled Positions

  • Trouble meeting customer needs
  • Unable to respond to rising market demand
  • Greater burden on current workers increases risk of burnout, costly errors, and quitting


What You Can Do Now to Improve Recruiting Results

Manufacturing used to have a competitive advantage when it came to attracting entry-level workers. That’s no longer true in many geographic areas.

To increase hiring success, find ways to show that what makes manufacturing a desirable entry point.

Repair the Industry’s Reputation

Think of posting a job as marketing. You’re marketing your company to prospective employees. Posting a job description will not be enough to get the applicants you want.

As with other marketing, you need to provide evidence for your claims. Credible employee reviews will build trust.

Spotlight These Aspects of Today’s Manufacturing Work
  • Modern facilities – comfortable working environment
  • Training and reskilling in advanced technologies
  • Opportunities for career advancement
  • Workplace wellness and life balance
  • Sense of purpose in work


Engage with a Wider Pool of Talent

Connect with community organizations that serve your target populations. Tell them about opportunities with your company.

Prepare an elevator pitch about why working for your company is a great career move and share it widely.

Consider Lowering Job Requirements

Employers may be posting outdated position descriptions from an era when it was an employers’ market. Every requirement is costing you applicants. Revisit requirements for applicants and remove anything that isn’t necessary.

I hope this has been a helpful summary. Deloitte and Industry Week provide more in-depth coverage on manufacturing workforce recruiting strategies. And you can share your thoughts and experiences with us. Connect with us on LinkedIn or Tweet us. We’re always happy to talk.

Managing Partner


Managing Partner | + posts

With over two decades of experience, Parin leads an expert demand-generation agency, StratMg, that helps industrial manufacturing clients achieve unambiguous and quantified organic sales growth across the US, EMEA & APAC.

Parin has built & positioned StratMg to be a value-added marketing services provider that strives to create a culture of quantified sales-driven marketing initiatives leading to sustained business growth through channel management, diversification, new customer acquisition and retention strategies and tactical execution.

Stay in-tune with the latest trends and best practices

    let's talk Let’s Talk